Solidus Labs Brand Guidlines

a guide to our visual identity, what it stands for, and how to fit our core brand assets together in our visual communications

Colors

By choosing our primary color -Solidus' yellow we hope to illuminate Wall Street and traditional finance with a yellow beam of shining light.

Primary Colors:

Solidus Yellow
#FFCD26
White Smoke
#EEF0F4
Solidus Black
#0f181b
Solidus Light Yellow
#FEE282
White
#FFFFFF
Royal Navy
#003165

Additional Colors:

Hot Pink
#FB87C6
Crypto Purple
#FB87C6
Cornflower Blue
#50A9FF
#FFD8ED
#e7d4ff
#C2E1FF
Cucumber
#67C082
Tomato
#F17059
Mandarin
#FFA040
#8EE5BB
#F4967F
#FFE3C6

Typography

Our typography, like our company, is moving in the space between the traditional, the future aspirations and the present, while keeping in mind aesthetics and accessibility

Primary typeface

Headers
Source serif pro bold - 700

Titles

Barlow light - 300

Typeface for running text

Founded in 2018 by a team of Goldman Sachs FinTech engineers wiwith the mission of enabling safe and regulated crypto marketsand bridging traditional finance and crypto

Nunito sans light - 300         Nunito sans Semi Bold - 600

Correct use of color and typography:

Photography

Architectural patterns represent the industry we work in.
Our industry is monumental and historic, yet looks forward and aspires to use the latest technology advancement to leave a mark for generations to come.

Visual System

Our Visual System is designed to represent our core brand values
Transformation
Gradient
Stability
The Baseline
Order and Consistency
The Grid
Shedding Light
The Glow
Safeguarding
The Halo
Light and transparecy
The Shades