Product Marketing Manager
New York
Marketing
About Solidus Labs
At Solidus, we are shaping the financial markets of tomorrow by providing cutting-edge trade surveillance technology that protects investors, enhances transparency, and ensures regulatory compliance across traditional financial assets and crypto markets.
With over 20 years of experience in developing Wall Street-grade FinTech, our team delivers innovative solutions that financial institutions and regulators worldwide rely on to detect, investigate, and report market manipulation, financial crime, and fraud. Headquartered in Wall Street, with offices in Singapore, Tel Aviv, and London, we safeguard millions of retail and institutional entities globally, monitoring over a trillion events each day.
The Position
Solidus Labs is seeking a Product Marketing Manager to make an immediate and tangible impact. The ideal candidate will have a proven track record of creating compelling product positioning, managing the launch of new product features and functionality, and developing highly effective sales enablement content to help scale our B2B revenue. This role requires the ability to navigate the unique challenges and opportunities within both traditional financial markets (TradFi) and the evolving landscape of crypto and digital assets. We’re looking for a product marketing professional with meticulous project management skills and demonstrable B2B experience who thrives in a fast-paced, startup environment. Ideal candidates will be self-starters with a can-do attitude and possess the ability to work cross-functionally with product, sales, customer success, and other marketing teams.
Responsibilities:
- Develop coherent, compelling, and consistent messaging that articulates Solidus’ differentiation and competitive advantage across TradFi and crypto markets.
- Create sales enablement content and strategies, including case studies, solution one-pagers, web content, presentations, whitepapers, and sales playbooks for global use.
- Execute go-to-market launch strategies for new products, capabilities, and solutions with precision and effectiveness.
- Refine Solidus’ understanding of customer requirements, behaviors, and ecosystems to identify market opportunities and customer demand across different asset classes.
- Support strategic deals and analyze the pipeline to identify effective tactics in the field, using this feedback to inform product and marketing strategies.
- Conduct sales training sessions, tailoring content to regional, segment, persona, and product use case requirements.
- Perform ongoing analysis of competitors’ messaging and marketing strategies, as well as win/loss analysis, to maintain and accelerate our category leadership.
- Stay updated on trends in blockchain, digital assets, and crypto as they relate to capital markets, financial services, and payments.
Required Skills and Experience:
- 5+ years of product marketing experience. A strong background in capital markets is essential, including experience marketing SaaS products to financial institutions.
- Demonstrated ability to effectively position B2B products for market growth, collaborating with marketing and sales to build a robust pipeline and accelerate deal closures.
- Self-driven, flexible, and hands-on, with the ability to tackle challenges while maintaining a sense of humor.
- Capable of working independently and as part of a collaborative team.
- Proven experience engaging with external and internal stakeholders, including senior executives.
- Skilled at partnering across functions, from R&D and product to sales and marketing.
- Adept at influencing peers and managers, and building consensus in a fast-paced, dynamic environment.
- Excellent communication skills (written, verbal, and visual), for both internal audiences and customer-facing messaging.
- Strong analytical skills, with the ability to interpret data, perform qualitative research, and derive actionable insights.
- Passionate about learning new technologies.
- Bold enough to propose ambitious ideas and execute them effectively.
- Based in the NYC area
